How to Garner Publicity for Your Book

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel reviews what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics include: • What publicity is and isn’t, and how...