As an Associate Publicist at Simon & Schuster Children’s Publishing, Maryam Ahmad researches media outlets and creates pitch angles for the books that she supports. Part of her role is brainstorming and tailoring her pitches based on the themes or messages contained in a book, and determining which media outlets are a good fit. She will often pitch a book to both general media outlets and to content-specific or niche outlets.She also works closely with the in-house marketing team to reach out to the vast network of kid-focused social media influencers. Many of the influencers in these channels have blogs or podcasts where they share book reviews or help create awareness for books.