It can be challenging for debut authors to create awareness for their work or find media opportunities. When working with debut authors, Maryam Ahmad, Associate Publicist at Simon & Schuster Children’s Publishing, brainstorms publicity campaign strategies including book pitch angles that are newsworthy or that align with cultural movements. She also encourages her authors to build a platform and start reaching readers through a dedicated author website and consistent social media content. In addition, Ahmad puts a lot of emphasis on community engagement. She recommends authors connect with local libraries for readings, local book clubs for talks, and local bookstores for signings. She says being involved with your local community consistently can build a buzz that expands to other markets.