Publicity Campaigns

The publishing world can be overwhelming with the number of things that an author isn’t aware of. For example, what are you looking for in a publicist? How do you...

Gwendolyn Rogers has built a large fan base since opening her first Cake Bake Shop in 2014. Her award-winning, globally recognized creations have even caught the attention...

For many new authors, getting media attention and recognition can be a positive experience, but also uncomfortable. Cake Bake Shop founder and cookbook author Gwendolyn...

Kathleen Schmidt, publicist at www.kmspr.com, talks about the differences between traditional and digital media campaigns and the goals of both. It’s commonly known...

Kathleen Schmidt, publicist at www.kmspr.com, talks about the differences between traditional and digital media campaigns and the goals of both. It’s commonly known...