Publicity Campaigns

Author, Laura Labovich, shares her tips on connecting with national media journalists. How do you get exposure in publications such as the Washington Post, USA Today...

Freelance writer and publicist Lindsey Gobel has worked with many authors on their book launch publicity campaigns. Two key initiatives that Gobel has seen work for...

Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives...

Did you know that readers need to see a book by a new author at least five times before they even consider buying it? It can be promoted in a blog post by their favorite...

The internet and the democratization of the publishing industry have made it easier than ever today to publish a book. With so many people publishing material in so...