Publicity Campaigns

Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives...

Did you know that readers need to see a book by a new author at least five times before they even consider buying it? It can be promoted in a blog post by their favorite...

The internet and the democratization of the publishing industry have made it easier than ever today to publish a book. With so many people publishing material in so...

A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the...

In her role with Penguin Books Singapore, Carynn Tey is responsible for planning out all book marketing and publicity campaigns, monitoring industry trends, managing...