Publicity Campaigns

CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self...

Brent Gallenberger, senior marketing manager at Rodale Press, discusses the best kind of publicity and exposure for authors, including national publicity, print, and...

Brent Gallenberger, senior marketing manager at Rodale Press, discusses the best kind of publicity and exposure for authors, including national publicity, print, and...

Alexandra Owens, Executive Director of the American Society of Journalists and Authors, discusses the growing acceptance of authors that they must take responsibility...

Alexandra Owens, Executive Director of the American Society of Journalists and Authors, discusses the growing acceptance of authors that they must take responsibility...