Publicity Campaigns

Public relations is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility...

Media contacts take the form of mailings, faxes, e-mails, and phone contacts. Some basic protocols apply to all media contacts, but these different forms of media contact...

Freelance writer Cindy Dashnaw discusses ways to engage the media and draw attention to your book. She focuses on getting to the point quickly and on writing from...

Freelance writer Cindy Dashnaw discusses ways to engage the media and draw attention to your book. She focuses on getting to the point quickly and on writing from...

CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self...