Publicity Campaigns

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks...

From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create...

Public relations is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility...

Media contacts take the form of mailings, faxes, e-mails, and phone contacts. Some basic protocols apply to all media contacts, but these different forms of media contact...