Publicity Campaigns

Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best...

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks...

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks...

From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create...