Publicity Campaigns

One of the key book publicity trends that Anne Robertson, managing director of public relations at Lavidge, is seeing is new authors taking more control of their brand...

Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best...

Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best...

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks...

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks...