Publicity Campaigns

Self-published authors often worry the publicity process will be different and potentially more difficult when they don’t have a traditional publisher to support them...

Self-published authors often worry the publicity process will be different and potentially more difficult when they don’t have a traditional publisher to support them...

One of the key book publicity trends that Anne Robertson, managing director of public relations at Lavidge, is seeing is new authors taking more control of their brand...

One of the key book publicity trends that Anne Robertson, managing director of public relations at Lavidge, is seeing is new authors taking more control of their brand...

Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best...