Publicity Campaigns

Jared and Julia Drake, of Julia Drake Public Relations, discuss the importance of following up with the media when trying to garner media attention and share some surprising...

Advertising and public relations aren't the same thing. If you are just getting into handling your own marketing efforts, check out this podcast to learn the difference...

Lindsay Gordon, director of publicity for Gotham Books and Avery, discusses what makes up great publicity. www.authorlearningcenter.com/.../ElementsofGoodBookPublicity...

Public Relations manager, Kevin Gray, shares his thoughts on how to create a winning publicity campaign by planning for it, clearly identifying your audience, and knowing...

Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign. www.authorlearningcenter.com...