Publicity Campaigns

Lindsay Gordon, director of publicity for Gotham Books and Avery, discusses what makes up great publicity. www.authorlearningcenter.com/.../ElementsofGoodBookPublicity...

Public Relations manager, Kevin Gray, shares his thoughts on how to create a winning publicity campaign by planning for it, clearly identifying your audience, and knowing...

Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign. www.authorlearningcenter.com...

These days every author is expected to market his or her own book. But what does that mean? What can you realistically expect in terms of time, effort, and cost in marketing...

Branding is a word that gets thrown around a lot in marketing circles, but it isn't always the easiest thing to define. CEO of Bohlsen Group Vicki Bohlsen shares author...