Publicity Campaigns

These days every author is expected to market his or her own book. But what does that mean? What can you realistically expect in terms of time, effort, and cost in marketing...

Branding is a word that gets thrown around a lot in marketing circles, but it isn't always the easiest thing to define. CEO of Bohlsen Group Vicki Bohlsen shares author...

Branding is a word that gets thrown around a lot in marketing circles, but it isn't always the easiest thing to define. CEO of Bohlsen Group Vicki Bohlsen shares author...

We hear a lot about using social media for marketing these days—it’s the brand new baby that everyone is interested in, and it’s so cute and cuddly. But there’s still...

Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign. www.authorlearningcenter.com...