Publicity Campaigns

Branding is a word that gets thrown around a lot in marketing circles, but it isn't always the easiest thing to define. CEO of Bohlsen Group Vicki Bohlsen shares author...

We hear a lot about using social media for marketing these days—it’s the brand new baby that everyone is interested in, and it’s so cute and cuddly. But there’s still...

Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign. www.authorlearningcenter.com...

If you are handling your own PR for your book, you'll want to listen to this great podcast with PR expert Lynda O'Connor. She shares some great tips about the work involved...

Marketing and public relations professional, Hannah Shaner, discusses new angles an author might consider when trying to garner publicity. www.authorlearningcenter.com...