Publicity Campaigns

Bestselling author Kyra Davis talks about the importance of assuming personal responsibility for publicizing your book. She also highlights the value of thinking beyond...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests...

Publicists tend to wear a lot of different hats, but the main task of a book publicist is to try to get media coverage for an author. This media coverage can include...

Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign...