Self-promotion is often perceived as a negative tactic in marketing. While over-promoting oneself can alienate your book audience or others in the industry, there are several promotional tools that can be very effective when trying to build awareness for yourself and your books. Media coach and author Faith McKinney advises authors to utilize these three things in their self-promotion: 1) Word of mouth; 2) Proper networking when attending events; 3) Support for industry initiatives.
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