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Laura Navarre, author of The Majick Trilogy, shares the importance of social media in book marketing. The primary role of social media is connection. By going where people are, you can connect with readers and remind them who you are. Navarre talks about the best way to interact on social media: how often should you post about your work on social media? What should your other content look like? What should you do when you're in between projects? Navarre also talks about how to build your base and how to measure growth. Finally, learn about how to choose which social media platforms are helpful to your project..
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