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L.E. Perez’s writing group, L.E.’s Legions, began with a bang. 200 people joined her group almost overnight. This has grown into a fantastic way for her to engage both authors and readers. This group has been successful not just because of the work that Perez promotes, but because of the organic way that she connects with her base. In the clip below, she explains best practices within a Facebook group. She doesn’t exclusively promote herself. In addition, she offers content that is enriching to readers and authors. She also connects with her audience on a personal level. In addition, she discovered that it can be helpful to invite other authors onto her platform so they can connect with new readers. She, in turn, has the opportunity to engage in their groups. Learn more from Perez on the logistics of this type of campaign and of Facebook groups!
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