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Author L.E. Perez’s online writing group started small and then exploded when she changed the name to “L.E.’s Legions.” 200 people joined her group almost overnight, showing the power of a strong name. This Facebook group has grown into an effective way for her to engage both authors and readers. It has been successful not just because of the work that Perez promotes, but because of the organic way that she connects with her base. In the clip below, she explains best practices within an online group, such as promoting other authors. In addition, she offers content that is enriching to readers and authors. She also connects with her audience on a personal level and invites other authors onto her platform so they can connect with her readers. She, in turn, has the opportunity to engage in their groups. Learn more from Perez on the logistics of this type of campaign and of Facebook groups!
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