Tips for Building Your Social Media Audience - podcast

Marketing your book via social media is an essential part of a successful book marketing campaign. Andrea Dunlop, director of social media and marketing for Girl Friday Productions, shares tips on building your social media audience. When building your audience on social media, the first task is to figure out who your audience is. You can do this by looking at comparative titles. These are other books and authors who share an audience with you. Amazon and Goodreads is a good resource for this kind of research. Then, consider how to engage your audience. Instead of seeing this as purely a book marketing strategy, think of it as building a community and having a conversation.