Using Social Media to Build your Brand as an Author

One of the biggest struggles for new authors when it comes to book sales is being unrecognizable. Trying to sell books in a competitive market is difficult when no one knows an author’s name. Branding is one of the first steps in a marketing process and can be done before a manuscript is finished, or even begun. Erik Deckers, author and president of Pro Blog Service, explains how building a brand correlates with individual book sales. People rarely make a purchase because of the book itself. Rather...