Per Simon & Schuster's Audience Insights Senior Manager Anna Hall, it's important authors think about social media engagement with readers not as transactional, but as building relationships. She encourages authors to bring readers along with you on your journey, getting them invested as early on as possible. To engage, authors can share their writing process, a day in the life, book updates, and more. Hall also recommends authors engage often and create interaction. Readers love supporting authors and their successes, she says, so facilitate conversations and express gratitude, including them in your exciting updates. In addition, Hall provides a word of caution when engaging online—preserve your boundaries.