General

Per Simon & Schuster's Audience Insights Senior Manager Anna Hall, it's important authors think about social media engagement with readers not as transactional, but...

Building an online following can be a powerful discovery tool for authors, but books can also go viral without a big following, says Simon & Schuster's Audience Insights...

According to the writing platform EduBirdie, more than half of the world’s total population now uses social media . That's 3.96 billion people interacting on platforms...

How To Grow Your Audience and Income with Substack Subscriptions are among the hardest business models to start. Usually, you need a big audience already to make a...

“I don’t have time to be on social media, I need to be writing.” Time and again this is the mantra of the writer. Focusing on writing IS important, except one needs...