Author Website Must-Haves - podcast

Amber McGinty, Web Director at author-focused publicity firm Shelton Interactive, explains what every author should include on a website. She explains that your site content needs to be interesting and relevant to your writing topic, which is good for SEO. For nonfiction authors, she advises presenting yourself as an expert in your field. An author's biography needs to set you apart as a thought leader. Include resources, downloads, white papers, and lists of recommended books or websites. For fiction authors, McGinty recommends showing personality through candid pictures, personal biography, and a blog. Fiction readers want to feel connected to you and other readers. The top three things to include on an author website are a blog, press room, and professional photos.
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  • Thank you, I am in the process of getting the base requirements for my website sorted out and this has been very valuable information to have.
  • Thank you--very useful explanation, and esp. the 3 things each author should have.
  • Hello Phil, A press room is simply a section of your website that might include press releases, background information on you (or other authors who contributed to your book), contact names, email addresses, phone numbers for reporters to make contact, and news clips of press coverage you have received in the past. You can use hyperlinks within the text of your press releases to refer reporters directly to any of this information. You just want to make it easy for the press or a potential customer, to do their research on you as an author and business person.
  • What is meant by having a "press room" for your website?