Author Website Must-Haves - video

Amber McGinty, Web Director at author-focused publicity firm Shelton Interactive, explains what every author should include on a website. She explains that your site content needs to be interesting and relevant to your writing topic, which is good for SEO. For nonfiction authors, she advises presenting yourself as an expert in your field. An author's biography needs to set you apart as a thought leader. Include resources, downloads, white papers, and lists of recommended books or websites. For fiction authors, McGinty recommends showing personality through candid pictures, personal biography, and a blog. Fiction readers want to feel connected to you and other readers. The top three things to include on an author website are a blog, press room, and professional photos.