What Makes a Great Author Website?

An author website is central to all other marketing, promotional, and branding efforts for your books. If you are active on social media sites, you need a place to send potential readers where they can find out more about you and your books. If you enjoy meeting readers in person and providing them with a physical bookmark or business card, it needs to include where to find you online. Without a website, you are failing to maximize your online discoverability. Every author website should include some essential elements such as an author bio, your portfolio of work, contact information, and where readers can purchase your books. For authors that want to share even more content with their readers, a blog is a great addition. In this collection of interviews, authors, designers, and industry experts share tips and best practices for designing an effective author website that will serve as your branding hub.

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