Freelance writer and publicist Lindsey Gobel was approached in 2010 to ghostwrite a book for retired professional racecar driver and team owner Sarah Fisher. Gobel was already doing public relations work for Fisher when presented with the book idea...

An author's media or press kit is his or her calling card says freelance writer, editor, and publicist Lindsey Gobel. Gobel has worked with many authors on their book launch publicity campaigns, and knows that delivering a high quality press kit to...

A professional looking author website is an important tool to promote your platform and work. It also acts as a central hub for all of your other online activity such as a blog or social media. Per freelance writer, editor, and publicist Lindsey Gobel...

Freelance writer and publicist Lindsey Gobel has worked with many authors on their book launch publicity campaigns. Two key initiatives that Gobel has seen work for authors are creating relationships with local businesses and libraries and entering...

Working as a freelance writer can offer a lot of flexibility while providing exposure to a variety of industries and topics. Freelance writer, editor, and publicist Lindsey Gobel has been freelancing for a number of years, so most of her clients come...

Freelance writer, editor, and publicist Lindsey Gobel thrives when working on multiple projects and enjoys partnering with clients in a range of industries. Not only does this variety keep her interested and motivated, but it also makes her more marketable...

Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives required for a successful campaign. If you lack the marketing knowledge and media connections...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...