Creating income comes from selling products that are scarce. Seth Godin, bestselling author, blogger, and marketing expert, discusses how this philosophy applies to book sales and to your writing career overall.

Seth Godin, Bestselling author, blogger, and publishing visionary, provides a realistic look at the pros and cons of the decision between traditional and indie publishing. He asks you to consider your goals for the book and for your career. Click here...

Seth Godin, Bestselling author, blogger, and publishing visionary, provides a realistic look at the pros and cons of the decision between traditional and indie publishing. He asks you to consider your goals for the book and for your career.

Nina Amir, author, coach, and blogger, defines what a platform is and why it's so important for authors today. She talks about developing it as a word of mouth advertising campaign for your books. Click here to play this audio clip

Chuck Sambuchino, freelance editor and author of the "Guide to Literary Agents" Blog, discusses the advantages of guest blogging and explains why it is such a great opportunity for up-and-coming authors. He explains how guest blogging is a win-win...

Chuck Sambuchino, freelance editor and author of "Guide to Literary Agents" Blog, discusses the advantages of guest blogging and explains why it is such a great opportunity for up-and-coming authors. He explains how guest blogging is a win-win situation...

Authors need to connect with fans to expand the marketing scope of their books. One avenue is to participate in forums, online groups, and blogs to spread the word. These avenues can be used to create relationships with readers and fans… which is the...

How can you give your books away and still make money? Listen in as Seth Godin, Bestselling author, blogger, and publishing visionary, explains the concept of marginal costs and how you can profit from paid sponsorships.

How can you give your books away and still make money? Listen in as Seth Godin, Bestselling author, blogger, and publishing visionary, explains the concept of marginal costs and how you can profit from paid sponsorships. Click here to play this audio...

If an in-person book launch event isn't feasible for you, you may want to consider an online launch event such as a virtual book blog tour. Online tours allow authors to spread awareness and excitement for their work by getting featured or reviewed on...