If you’re writing a book for the first time, there are probably at least a few writing terms with which you’re not completely familiar. We’ve assembled a glossary of common terms with brief definitions to help you navigate your way through this new...

As a new author, breaking into publishing can be challenging. There are so many rules to learn and tips to follow. Meanwhile, you just want to tell your story, help others, express yourself, and achieve your dream. One industry standard to consider is...

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key...

Some authors make a portion of their bread and butter not from their writing but from their speaking engagements. When speaking at professional conferences, authors generally receive a fee for sharing their expertise. Other speaking gigs like book clubs...

When authors go to publish their books, they often focus solely on what they want and forget to consider their future readers. They choose the cover they like, the title they want, and write the synopsis as an afterthought in an effort to get their book...

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...