Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform...

The strong personal connection that author, speaker, and artist Laurie Finkelstein has with the National Alliance on Mental Illness (NAMI) serves as both an inspiration and valuable resource. As someone who has struggled with her mental health, Finkelstein...

Brent Gallenberger, senior marketing manager at Rodale Press, offers great advice about how to promote your book by reaching out to as many venues and contacts as possible. According to Gallenberger, it's never too early to say, "I have a book coming...

The Tates discuss the different components of children's books, including how they choose the topics they include in their books. They recommend getting a good idea of the market by seeing what's on the bookshelves and getting to know the readership...

The Tates discuss the different components of children's books, including how they choose the topics they include in their books. They recommend getting a good idea of the market by seeing what's on the bookshelves and getting to know the readership...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial success should factor in the genre, audience size, and just plain luck. Click...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial success should factor in the genre, audience size, and just plain luck. ...

Brent Gallenberger, senior marketing manager at Rodale Press, offers great advice about how to promote your book by reaching out to as many venues and contacts as possible. According to Gallenberger, it's never too early to say, "I have a book coming...

Do you know if anyone is reading your content? Writing a blog doesn’t guarantee anyone will be able to find it and read it. Erik Deckers, author and president of Pro Blog Service, explains how to format online content in a way that will make it searchable...

Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...