Sam Slaughter, VP of Content at Contently.com, discusses how to write for your marketing. “We encourage authors not to think of writing for brands as different from writing for publishers. They should think of it as exactly the same thing,” he says...

Sam Slaughter, VP of Content at Contently.com, discusses how to write for your marketing. “We encourage authors not to think of writing for brands as different from writing for publishers. They should think of it as exactly the same thing,” he says...

Why do we write? It’s an ancient question that storytellers, linguists, authors, psychologists, sociologist, and philosophers have attempted to answer for centuries. And yet, each individual writer understands their task a little differently. Googling...

Why do we write? It’s an ancient question that storytellers, linguists, authors, psychologists, sociologist, and philosophers have attempted to answer for centuries. And yet, each individual writer understands their task a little differently. Googling...

Do you know if anyone is reading your content? Writing a blog doesn’t guarantee anyone will be able to find it and read it. Erik Deckers, author and president of Pro Blog Service, explains how to format online content in a way that will make it searchable...

Much of the publishing industry was shocked at the beginning of 2010 to receive a report from Bowker stating that over a million books were published in 2009 (the numbers for 2010 aren’t yet available). About 770,000 of those books were self published...

The strong personal connection that author, speaker, and artist Laurie Finkelstein has with the National Alliance on Mental Illness (NAMI) serves as both an inspiration and valuable resource. As someone who has struggled with her mental health, Finkelstein...

Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform...

Garnering book reviews is a critical part of the book launch process, and authors need to be strategic with the timing. So, how do new authors go about getting book reviews? As author Carolyn Howard-Johnson explains in her book, How to Get Great Book...

Watch exclusive footage of bestselling author Lisa See discussing her latest novel, The Tea Girl of Hummingbird Lane , a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Lisa See shares: 1. Her experience...