Do you want to see a big spike in book sales? You have to get the word out. One way to do this is to book TV and radio spots. Interviews on air will expose you to new readers, and yeah, some of them will buy books. Big name authors do this all the time...

Bookstore shoppers first look for an attractive cover or a catchy title. If they find one, they pick up the book and instantly turn it over to read the back cover summary, also called a blurb. Blurbs are key selling points that can make or break a purchase...

Writing true-life stories can subject authors to a “minefield” of potential risks, says Greg Victoroff, Esq., partner at Greg Victoroff & Associates. There are a couple laws and rights to keep in mind. Libel laws protect people against defamation, which...

Before award-winning author Jeanne Lyet Gassman began teaching creative writing workshops, she was a student. She participated in numerous courses, workshops, and conferences to learn both the craft and the business of writing. Much of what she has...

Before award-winning author Jeanne Lyet Gassman began teaching creative writing workshops, she was a student. She participated in numerous courses, workshops, and conferences to learn both the craft and the business of writing. Much of what she has...

It can be challenging for writers to keep up with all of the changes taking place in the writing and publishing industries. Professor and author Donna Arthur Downs discusses these trends and changes with her students in her courses through the Communication...

At the age of 16, author Kaitlin Solimine had the opportunity to live in Beijing, China with a home-stay family. Her experiences during this time and over the next ten years as she continued to build her relationship with her host family planted the...

AI (artificial intelligence) is a trending and somewhat controversial topic in many different industries, including the publishing industry. Nelson Books Senior Marketing Director John Andrade has seen some major advantages with AI as a book marketer...

After writing her nonfiction book, “The Dream Launcher’s Devotional”, Lakisha Baker decided to start a coaching business to assist other authors with their writing goals and book projects. She offers one-on-one coaching, support, and accountability,...