A narrator’s point of view is one of the most essential elements of writing. One common way of understanding point of view is “where do you put the camera?” Or, Is the narrator observing from above, as in the case of an all-knowing third person narrator...

As an author, the best-case scenario is that the only writing you do is the writing needed to complete your book. Apart from that, ideally external forces would take care of the rest, enabling you to churn out book after book as ideas come to you. Unfortunately...

One of the most important things to realize about memoir is that it needs to read like fiction. You need to captivate your reader so that they forget they’re reading a true story. True crime works similarly—it’s nonfiction, but the reader needs to be...

This recorded webinar session with book marketing advisor Beth Kallman Werner of Author Connections is a 101-level discussion of the impact AI is having on the book publishing industry. Topics include: • The opportunities and savings it offers • Ethical...

Author Marketing Experts CEO Penny Sansevieri has spent a lot of time analyzing Amazon to understand what attracts buyers and readers. Amazon's algorithm, or process for showing book search results, is based on the number of reviews a book has, how it...

When it comes to book promotion, there are certain tactics and initiatives that work better than others. Author, comedy writer, and columnist James Breakwell has learned that sharing inspiring, personal stories with your audience or network can have...

One of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors focus on social media and Amazon...

When deciding what book marketing initiatives to execute or online platforms to use for book promotion, it's important to do some research. CamCat Publishing founder Sue Arroyo recommends that authors understand who their target readers are and how they...

New York Times and USA Today bestselling romance author Bella Andre describes her experiences of having her books translated into multiple languages. She talks about how it works with a traditional publisher and how she handles the process for her...