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  • How Fiction Authors Can Go Beyond Genre to Identify Their Target Audience

    Beth Kallman Werner
    Beth Kallman Werner
    Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction book. Book marketing advisor and Author Connections President Beth Kallman Werner...
    • over 5 years ago
    • I have an Idea!
    • Identifying Your Audience
  • Write Your Memoir Program Group Coaching - Month 3

    Jeanne Lyet Gassman
    Jeanne Lyet Gassman
    The final group coaching workshop provided the opportunities to share the first two paragraphs of your manuscript for a critique, discuss any writing challenges, ask general questions, and get advice. This webinar followed the final instructional webinar...
    • over 7 years ago
    • Nonfiction
    • Elements
  • How a Niche Author Platform Can Appeal to Readers

    Troy Lambert
    Troy Lambert
    Your ability to reach readers and entice them to purchase your book is the foundation of what is known as your "author platform". Author and editor Troy Lambert believes the key to a good author platform is to find your niche or specialty. Think about...
    • over 3 years ago
    • Marketing Plan
    • Finding Your Platform
  • Trends in Christian Publishing and How to Stand Out in the Marketplace

    Pete Nikolai
    Pete Nikolai
    The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing. The genre has its own audiences including churches, online programs, television programs...
    • over 2 years ago
    • Marketing Plan
    • Finding Your Platform
  • How a Publicist Can Help Writers Build Their Readership

    Laurie Finkelstein
    Laurie Finkelstein
    Author, speaker, and artist Laurie Finkelstein started building her first book’s audience once it was already published. Now, she has learned that this was long after she should have started – she recommends building an audience years before the book...
    • over 6 years ago
    • Marketing Plan
    • Building a Fan Base
  • How to Effectively Manage Facebook as an Author - video

    Stephen Heitz
    Stephen Heitz
    Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...
    • over 8 years ago
    • Social Media
    • Facebook
  • How to Effectively Manage Facebook as an Author - podcast

    Stephen Heitz
    Stephen Heitz
    Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...
    • over 8 years ago
    • Social Media
    • Facebook
  • Advice for Short Fiction Writers on Managing Publication Submissions

    José Pablo Iriarte
    José Pablo Iriarte
    Managing the submission process for short fiction can be frustrating, like any writing process that could end in rejections. In the clip below, José Pablo Iriarte, author and educator, discusses his process for writing and circulating his short fiction...
    • over 7 years ago
    • Traditional Publishing
    • Submission Process
  • Creating a Reader Experience in the Opening to Your Story

    M. Todd Gallowglas
    M. Todd Gallowglas
    Beginning a story is, for some writers, the hardest part of a manuscript. The difficulty is often a matter of not knowing how to write an exciting enough first line or first page. M. Todd Gallowglas, writer, critic, and educator, explains how to write...
    • over 6 years ago
    • Fiction
    • Plot Planning
  • PitchFest LA Interviews: What is Your Writing Process? - podcast

    Multiple Authors
    Multiple Authors
    How often do you write? Where and when do you write? Where do your ideas come from? Do you outline? How much do you research? If you think you have to hide away in a cabin for four months to write your novel, or that you have to know the entire story...
    • over 9 years ago
    • Managing Your Writing Life
    • Time Management
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