Jared and Julia Drake, of Julia Drake Public Relations, discuss how you can use video in your book publicity, including what not to do when using video.

Linda Duggins, director of Multicultural Publicity at the Hachette Book Group, suggests that authors can secure speaking engagements by become well versed in a topic; she advises on how to find speaking engagements.

Author Karleen Koen conducts virtual author visits using Skype to video conference. Find out how authors can connect with audiences on a personal level, including Skyping with book clubs.

Literary Agent Jessica Regel offers perspective on whether a book should focus on plot or character and about how to ensure your character's voice speaks accurately to your reading audience.

Nat Gertler, a publisher and editor, covers the gamut of expertise having written books, magazines, TV and comics. See how he built publicity for his work that led to other opportunities.

Comic book writer and historian Trina Robbins, reviews the history of the comics industry and how women have historically been ignored in this market… leaving a gap for her and other female writers to fill.

Finding a corporate sponsor can help an author fund marketing expenses, such as a book tour. Editor Jane Ubell-Meyer thinks this is so critical and offers tips for how to get started.

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks about going beyond the book to speaking engagements.

Comic book writer and historian Trina Robbins discusses how the comics industry is changing to include more women than ever before and what this means for a growing audience for comics. Click here to play this audio clip

Jared and Julia Drake, of Julia Drake Public Relations, discuss how you can use video in your book publicity, including what not to do when using video. Click here to play this audio clip