There is nothing like the feeling of searching the card catalogue at a library and finding your book listed multiple times. How do books find their way onto library shelves? Self published authors and small press authors often feel left out in the cold...

Traditional publishers commonly sell books before they are published, allowing fans to pre-order the book. It's a beneficial marketing strategy for several reasons. Strong pre-sales tell retailers the book will be in high demand, which can affect the...

In general, authors refer to themselves as either plotters or pantsers – they plan their entire book before writing or they simply write by the seat of their pants. Author AE Wasserman doesn’t believe she fits either of these descriptions. She’ll have...

Author, speaker, and artist Laurie Finkelstein never planned on writing a book, but the idea came to her after journaling about her challenging life circumstances. Finkelstein was privately writing about her struggles with anxiety, depression, and OCD...

Common author book promotion mistakes include authors focusing too much on book reviews. Reviews are not the only way to get publicity. Authors should think past reviews to other action items that will keep their books in front of readers. Look into...

Common author book promotion mistakes include authors focusing too much on book reviews. Reviews are not the only way to get publicity. Authors should think past reviews to other action items that will keep their books in front of readers. Look into...

The tactics of how to gain book publicity are changing. Marika Flatt, owner of book publicity firm PR By The Book, offers her expert tips for pitching a book to the media. To pitch your book to the media, the pitch must be short and sweet. Gone are the...