Independent bookstore Indy Reads Books is an avid supporter of local authors and associated events such as readings and book signings. Their goal, per Director Alyssa Starr Newerth, is to get more regional and national authors to schedule visits and...

Independent bookstore Indy Reads Books is an avid supporter of local authors and associated events such as readings and book signings. Their goal, per Director Alyssa Starr Newerth, is to get more regional and national authors to schedule visits and...

Not all books are written for the same purpose. Even something as basic as a book’s genre can radically change an author’s career and approach to writing, marketing, and publishing. Sam Staley (SR Staley), award-winning author, film critic, and educator...

Writing dialogue can be difficult, because it’s very easy to fall into the trap of letting all of your characters sound like you. To avoid this, you have to keep your characters completely distinct in your mind. One technique that works for me is to...

Good writers like to keep things simple. Don’t try to dazzle the reader with sentences that would take two and a half pages to diagram. The reader will get confused, lose track of the story and eventually lose interest in reading your work. Great writing...

Retailer preorders are one of the most challenging yet impactful elements of book marketing. In this comprehensive session, USA Today bestselling author Russell Nohelty breaks down actionable strategies to help you get preorders on retailers, even if...

You’ve tackled many tasks in the past few months including researching your publishing options, planning your online strategy, and finishing the first draft of your manuscript. Congratulations on your accomplishments! In this second “Ask the Experts...

One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing...

Author and screenwriter Neo Edmund discusses how screenwriting has changed over the past 10 years. Obviously Hollywood loves comic books now more than ever. Because there’s so much money wrapped up in these big budget series of movies, it makes it...