A book trailer is like a movie trailer for a book. Using book trailers for marketing can help you promote your book in a new way and reach a wide audience. Author PJ Hoover describes what makes a good book trailer and how she uses it as part of her publicity...

Once, trailers were reserved for feature films. No more. These days, the enterprising author’s toolkit includes short, powerful videos that serve as fantastic marketing tools for their work. But exactly how do you turn a novel or nonfiction book into...

Independent book stores believe in hand-selling books. The big chain stores don’t always have knowledgeable staff. The big box stores place the books on shelving with little thought to staging and no thought to selling. The big chains are unlikely to...

Author Rachel Ogorek had the privilege of connecting with a professor from her grad school days who was incredibly knowledgeable on the topic of her book Serve Reflect Repeat . Having served as head of the AmeriCorps organization, he was a natural...

Author Rachel Ogorek had the privilege of connecting with a professor from her grad school days who was incredibly knowledgeable on the topic of her book Serve Reflect Repeat . Having served as head of the AmeriCorps organization, he was a natural...

Writer and producer Jack Bernstein has experienced more creative control in his career when writing for television than when writing for film. In television, he says, the writer is king. Known for the film Ace Ventura and for his work on popular TV...

Writer and producer Jack Bernstein has experienced more creative control in his career when writing for television than when writing for film. In television, he says, the writer is king. Known for the film Ace Ventura and for his work on popular TV...

Attending in-person events and conferences can be an invaluable way for authors to meet agents, editors, other authors, and readers. Writer's conferences have a been a critical piece of award-winning, bestselling author Cara C. Putman's development as...

Discover the underdog market that pays you to display your books on their shelves. As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding “YES!” Not only are libraries a viable source of book...

Getting started on Amazon and understanding all of the beneficial tools that are available can be an intimidating process for new authors. Join publishing and marketing expert Amy Collins as she reviews setting up a seller account and the publishing...