People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing...

Instruction Part 3 - CLICK HERE FOR THE RECORDING ! In this final instructional webinar, Keith reviewed how to keep the momentum and sales opportunities going after your book is released. Topics included: • Creating a social media calendar • Finding...

When it comes to making money as an author, especially in nonfiction, one of the most important steps to focus on is branding yourself as an expert in your field. Once you do this, you can begin leveraging your knowledge for new opportunities, such...

Author Bob Martin explains how he starts a story using "What If" as a catalyst for creativity. Writers just starting out have always asked established authors "where do you get your ideas?" Martin's place to find ideas is within, and he tells us how...

Author Michael Perilstein shares how he decided on the right publishing path for his project. His story is an example to all authors that defining your goals for the book should be a key step in deciding your publishing path. He also tells us how he...

Author Michael Perilstein shares how he decided on the right publishing path for his project. His story is an example to all authors that defining your goals for the book should be a key step in deciding your publishing path. He also tells us how he...

Learn how an effective author platform helps you get a literary agent; agent BJ Robbins explains what she looks for in nonfiction authors. Many authors don't understand what an author platform is, Robbins explains, and gives us several examples of...

Author Bob Martin explains how he starts a story using "What If" as a catalyst for creativity. Writers just starting out have always asked established authors "where do you get your ideas?" Martin's place to find ideas is within, and he tells us how...

Media Arts Instructor Dan Watanabe talks about how to turn a book into a screenplay. The author needs to turn a character's inner monologue into concrete actions that will communicate the same feelings to the audience. Since a movie doesn't have a...

When it comes to making money as an author, especially in nonfiction, one of the most important steps to focus on is branding yourself as an expert in your field. Once you do this, you can begin leveraging your knowledge for new opportunities, such...