Even with over 40 published books in her portfolio of work, author Cara C. Putman still finds it challenging sometimes to come up with new story ideas. She tries to keep her story mind constantly working and generating new ideas by reading or listening...

Surprisingly, regardless of the product being sold, generally, for most sales the same set of skills come into play. Self-published authors may have a talent for writing, but may not know how sell their books. Fortunately, sales skills can be learned...

Book promotion can feel like a sprint, but it’s really a marathon. Those who start too fast burn out too early. That first round of appearances and reviews, while critical, is just the beginning. Long-term success – real staying power – requires vigilance...

Author John Locke is arguably one of the most successful independently published authors to date. He is a New York Times best-selling author ( Saving Rachel ) and has written eleven books across three genres (titles include V egas Moon, Wish List, A...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...

L. E. Perez, author and owner of Palmas Publishing, shares how she chooses the cast of characters for her stories. Today, readers are more aware of representation in books. However, conversations surrounding diversity are complex. Making sense of our...

For computer science major and nonfiction author Eric Teh, creating his website was easy. His knowledge of coding and design allowed him to build his own site from scratch. The bigger challenge for this personal development coach has been reaching a...

In order for a book's release to be as successful as possible, there are several things authors should do leading up to launch. First, book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum recommends that authors acquire reviews...