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Create Your Book's Elevator Speech - article
Author Learning Center
If you have ever searched for a job, you have probably been advised to create and perfect your elevator speech. In other words, know how to describe who you are and your expertise in a few simple sentences. That way, if you ever run into someone who...
over 9 years ago
Marketing Plan
Elevator Pitch
The Importance of Crying
Brandon Stosuy
Author Brandon Stosuy discusses the transformative power of tears in Sad Happens , a beautifully illustrated, celebratory anthology exploring sadness. Brandon Stosuy is the cofounder and Editor-in-Chief of The Creative Independent , published by Kickstarter...
over 2 years ago
Nonfiction
Reason for Writing
3 Phases of Book Marketing Program Group Coaching - Month 3
Keith Ogorek
This final group coaching workshop provided you with the opportunities to discuss the homework assignments, share progress and get feedback, ask questions, and get advice. The group coaching webinar followed the third instructional webinar , in which...
over 7 years ago
Marketing Plan
Finding Your Platform
Podcasts vs YouTube for Building an Author Platform
Darice Fisher
Publicist Darice Fisher has found in her own experience, that book audiences respond better to author-hosted podcasts than they do to author YouTube channels. She sees a greater increase in book sales when authors create and share content through a podcast...
over 5 years ago
Social Media
YouTube
Preparing for an Interview - podcast
Lynda O'Connor
So you've been working hard on your book marketing efforts and now you have been asked for an interview. In this podcast, Lynda O'Connor, of O'Connor Communications, describes how to prepare for an interview so it is a success. Lynda suggests you research...
over 9 years ago
Events
Interviews
Dynamic Business Practices for Authors - video
Francis Cholle
Author Francis Cholle, winner of the USA Book News award for “Best Books 2011? in the Business Motivational category, shares his thoughts on how an author can be a better business person. Being an author these days is as much about being an entrepreneur...
over 9 years ago
Marketing Plan
Research
3 Reasons Hollywood Buys Content - podcast
Philippa Burgess
Philippa Burgess of Creative Convergence, Inc. explains how to sell your book rights for film and TV projects. She also shares what motivates Hollywood executives to option your story by pointing to why buyers buy. She expounds on the three things...
over 9 years ago
Book to Screen
Licensing and Rights
4 Steps to Pitch a Podcast - video
Stephanie Barko
Discover four critical elements of a pitch that can get you booked as a guest on a radio show or podcast. Literary publicist Stephanie Barko breaks down how to sell your book and yourself as a good guest, from the initial email to your talking points...
over 9 years ago
Media
Radio
Agent Communication Tips - video
Laurie McLean
Many writers wonder when the best time to contact an agent about their book is, and the answer is complicated. Agents Jennifer Weltz and Jean Naggar offer advice on what kind of groundwork authors can lay even before they make that first contact, as...
over 9 years ago
Traditional Publishing
Agents
5 Facets of Indie Publishing for Nonfiction Writers With a Cause - video
Dalya Massachi
A book or e-book is a great way to share your experience and insights, bring more visibility to your cause and establish yourself as a passionate authority. With the expanding universe of independent publishing (a.k.a. self-publishing), the world is...
over 9 years ago
Self-Publishing
Advantages/Disadvantages
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