Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether or not to purchase a book. The more positive reviews...

In order for a book's release to be as successful as possible, there are several things authors should do leading up to launch. First, book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum recommends that authors acquire reviews...

You can begin building goodwill with fellow authors by leaving supportive book reviews, explains bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston. A video review, on Amazon or elsewhere, stands out more than a written review and...

Author Kathy Ide shares the importance of a good book title and the key elements to consider when naming your book. Whether you are self-publishing or going through a traditional publisher, the title of your book is what's going to grab the attention...

Author Kathy Ide shares the importance of a good book title and the key elements to consider when naming your book. Whether you are self-publishing or going through a traditional publisher, the title of your book is what's going to grab the attention...

Selling the film rights to your book is an exciting prospect. Agent and rights consultant Judy Klein discusses film and performance subsidiary rights and how it all works. If you have an agent, he or she will often look for opportunities to sell film...

Selling the film rights to your book is an exciting prospect. Agent and rights consultant Judy Klein discusses film and performance subsidiary rights and how it all works. If you have an agent, he or she will often look for opportunities to sell film...

Surprisingly, regardless of the product being sold, generally, for most sales the same set of skills come into play. Self-published authors may have a talent for writing, but may not know how sell their books. Fortunately, sales skills can be learned...