Join this session with entertainment professional, Philippa Burgess as she teaches you how to find and get the most benefit from your Signature Story. You'll see what it takes to discover yours and then how to use it to create content, buzz, impact and...

Getting your book into bookstores can be a huge boost for discoverability and sales, and is a common goal for many authors. One way to increase your chances of getting your book onto bookstore shelves is making sure it is returnable. This means the bookstore...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally, a typical book retail sales channel has involved these basic processes: - A publishing...

Growing up in southern Indiana, the story of the towns of French Lick and West Baden merging high schools in 1957 was well known to W. Timothy Wright who was in the first grade at the time. The two towns had been fierce rivals but the basketball teams...

It’s advisable, some would say mandatory, for an author to create a table of contents (TOC) for any work of nonfiction, or any book that is a collection of materials, like poetry, short stories, plays etc. For novels delivered in print, a table of contents...

#1 best-selling author Sheri Fink shares her step-by-step process of what to do in preparation for the launch of your book, including social media strategies, word-of-mouth marketing, creating publicity, getting reviews, and more. Learn how to utilize...

Being a successful author these days requires much more than writing and selling your books. There are countless creative ways that authors can leverage their books, knowledge, and time to create multiple streams of income. Join #1 best-selling author...

L.E. Perez, author and owner of Palmas Publishing, spent 15 years in law enforcement within victim services. She explains how she integrates the stories, the emotions, and the encounters she had with victims of domestic violence and their families...

Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether or not to purchase a book. The more positive reviews...

Listening to others’ writing processes can be helpful for a writer trying to figure out the best way to craft his or her own process. M. Todd Gallowglas, writer, critic, and educator, explains his process and where his ideas come from. He doesn’t like...