A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...

Author Annie Sullivan has worked as a copywriter for many years, while also writing young adult novels and children's books on her own time. Copywriting has a very different structure and focus than creative writing, she says, but she enjoys creating...

Writing is a DIY activity because you do it...well, by yourself. However, there is value to locating a community that can support you through this largely isolated activity. Below are some steps for building a support community for yourself as a writer...

Writing coach Teresa LeYung-Ryan presents writing tips for authors from her workshops on self-editing. One important writing tip she gives writers is that you must ground the reader with the Ws—who, when, where, and what. A major component that is...

Writing coach Teresa LeYung-Ryan presents writing tips for authors from her workshops on self-editing. One important writing tip she gives writers is that you must ground the reader with the Ws—who, when, where, and what. A major component that is...

Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing expert Shelley Rogers Landes discusses the factors to consider when determining...