About a million new books are hitting the market each year, and short of being J.K. Rowling or John Grisham, it can be hard to get your book the notice it deserves. The solution? Enter book award contests. Book awards are an easy and affordable marketing...

There's a lot of debate about giveaways as a beneficial book promotion strategy. Many authors have asked the question: will a giveaway hurt my book sales? Author and keynote speaker Patrick Schwerdtfeger tells us that it is possible to give away free...

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing expert Shelley Rogers Landes discusses the factors to consider when determining...

There's a lot of debate about giveaways as a beneficial book promotion strategy. Many authors have asked the question: will a giveaway hurt my book sales? Author and keynote speaker Patrick Schwerdtfeger tells us that it is possible to give away free...

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing expert Shelley Rogers Landes discusses the factors to consider when determining...

A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...