When do authors need a publicist? As an author, you may have attempted to start a publicity campaign with a basic website, Twitter account, and Facebook page, but you might not know how to utilize these tools effectively. In this case, you consider...

Technology and business articles can be founts of knowledge for authors, but reading them can be very confusing. Join USA Today bestselling author Russell Nohelty as he lays out a glossary of the important terms to pay attention to so authors can understand...

One of the most difficult things for anyone is sustaining focus, believes bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston. When you decide to focus on something, such as a book project, it can feel like the whole world is conspiring...

The rate at which consumers are adopting technology and demanding digital content has put a lot of pressure on public libraries to keep up. And it's not just eBooks that patrons are looking for, says library Executive Director Sarah Moore. Her mid-sized...

Possessing a solid marketing plan and author platform before approaching an agent can get you closer to a “Yes,” explains literary agent Steve Hutson. Whatever marketing you can do by yourself means less cost and risk for the publisher. While Huston...

To promote his personal development business, messages of empowerment, and supplemental book Life Sucks! , Malaysian author Eric Teh works with universities and other organizations in his country to secure speaking engagements. He's found that many of...

Having a strong presence on social media is an effective way for authors to drive traffic to their website and to retailer sites such as Amazon, ultimately boosting book sales. It's also a great way to build a relationship with your readers and your...

Having a strong presence on social media is an effective way for authors to drive traffic to their website and to retailer sites such as Amazon, ultimately boosting book sales. It's also a great way to build a relationship with your readers and your...

Fiction books can be generally sorted into two categories, as award-winning author and former underground storage tank operator Laurel Anne Hill explains. In a plot-driven story, everything deals with the plot. You can still have detailed and compelling...

Authors can use social media and websites to engage with readers and attract new ones. To create an effective online presence, book marketing expert and author Desiree Duffy first suggests looking at everything online that signifies who you are. This...