Everyone has art philosophy when it comes to front cover design, but what about the practical elements of front cover design? Read on to learn what you should include in the front cover and how to factor in the idea of hierarchy – that all things cannot...

"It's impossible to make everyone happy. Understanding who will have interest in your book will help you gauge their reaction to your work." Perhaps you have written a book that you believe is for everyone. Here you'll learn why it's important...

Twitter can be the best, most fun waste of time you can ever have. For authors, it can be one of the GREATEST tools you'll ever use for promoting your books and speaking engagements, networking with other writers, finding new readers for your work, and...

Industry changes have made it one of the best times in history to be an author, but also one of the most confusing times with all of the different publishing options that are available. In this webinar session, Author Learning Center President Keith...

Authors have many publishing options these days, which can make choosing the best path for a book difficult. Some authors initially think a traditional publishing path where they get a book contract, an advance, and royalties, is the best route. Traditional...

Marlan Warren, Author and Publicist with Roadmap Communications, explains publicity elements necessary to build an author platform. It takes so much time and effort for new authors to learn how to garner publicity for their books. Self-promotion is...

Hollywood is looking for books to adapt for the screen more than ever before, but what can you do to increase your chances for that to happen? Drawing from his experience working with traditional publishers and in Hollywood, Keith Ogorek, President...

No one can deny that Amazon has greatly impacted how consumers purchase goods, and books in particular, but as Penguin Books Singapore's Managing Director Eddy Teo explains, Amazon hasn't had as much of an impact on the book market in Singapore as it...

The marketplace for books is crowded and competitive, leaving many new authors wondering how they can stand out when promoting a book. Marketing and communications consultant Nicole Baker says that one of the keys to getting noticed is to execute unique...

The marketplace for books is crowded and competitive, leaving many new authors wondering how they can stand out when promoting a book. Marketing and communications consultant Nicole Baker says that one of the keys to getting noticed is to execute unique...