You know how to set up your Facebook profile, so now let's go more in depth into the art of using Pages and Groups. Learn the importance of each, how to use them for your author followings, and the importance of networking. Once these are established...

You know how to set up your Instagram profile, so now go more in-depth into the art of using Instagram and how to cross post on other social media platforms and utilize as many functions as you can. Learn the importance of each, how to use them for your...

I think nonfiction publishing is headed in a very interesting direction, and one of the main reasons for that is the development of e-books. For example, I work for Kaplan Publishing, and lately we’ve been putting a lot of effort into enhancing our e...

It’s been said that there are only seven basic plots across the entirety of the literary universe, and that all stories have one of these plots at their heart. They are: 1. Man vs. nature. 2. Man vs. man 3. Man vs. the environment. 4. Man vs. machines...

Platform is a hot buzzword in book marketing—but it's one that deserves the attention of any author interested in marketing their book. Author Jeff Stanger explains how you can build your author platform with social media. When beginning to build your...

Platform is a hot buzzword in book marketing—but it's one that deserves the attention of any author interested in marketing their book. Author Jeff Stanger explains how you can build your author platform with social media. When beginning to build your...

You've probably already discovered how difficult capturing a potential reader's attention online can be. Driving traffic to your web site is quite a challenge. Internet users move from site to site rather quickly. With so many options, the chances...

Memoir can be an excellent vehicle for writers wanting to share stories of real life experiences and struggles. Writing about a personal experience can certainly be an effective way to connect with others, but turning an idea into a full-length book...