Gathering email addresses is an important marketing technique because it's a list of people who have already expressed interest in you. It's a built in audience for your marketing efforts. Every time you release a new book, have an event, or host a workshop...

Gathering email addresses is an important marketing technique because it's a list of people who have already expressed interest in you. It's a built in audience for your marketing efforts. Every time you release a new book, have an event, or host a workshop...

Your novel's point of view (POV) is all about the perspective from which the story is told. When it comes to POV, there are a few traps new authors tend to fall into. One, writers believe their story needs to be told from the POV of their main character...

Your novel's point of view (POV) is all about the perspective from which the story is told. When it comes to POV, there are a few traps new authors tend to fall into. One, writers believe their story needs to be told from the POV of their main character...

Whether you're a self-published author or published through a traditional press, you have to market your book if you want to achieve commercial success. One powerful marketing opportunity for authors is a Goodreads giveaway. As a published or soon-to...

How do you make the public aware of your book? This is where public relations come into play. Public relations or PR is a process to create goodwill between an author and the public and so lead to book sales. A strong PR plan will span six weeks to six...

All writers want to sell more books and the key to increasing sales is making sure readers know about the book. There are many marketing tools writers can use to create awareness and exposure for their work. One way writers can broaden their reach is...

It’s amazing how many submissions a publisher receives—dozens every day, thousands over the year. Very, very few of them are ever acquired, because very few of them are really what the publisher is looking for. There aren’t that many editors; it’s not...