School-based marketing is worthwhile if you are writing in the young adult genre, or if your book would be relevant to students in a classroom situation (see a related article on this site, “School Based Marketing Events: Who Do They Work For?”, for...

Being a successful author these days requires more than just writing and selling books. Join best-selling children’s author Sheri Fink to discover the top five qualities for achieving goals and finding success as an author. Learn strategies to increase...

Authors are always looking for new ways to increase the chances of readers finding their book online. Most people start small, relying on word of mouth and self-promotion, but where do you start when the time comes to tackle the massive marketplace that...

For writer and producer Jack Bernstein, there is always an angle or new perspective to consider for any story. Known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , Bernstein likes surprising audiences...

For writer and producer Jack Bernstein, there is always an angle or new perspective to consider for any story. Known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , Bernstein likes surprising audiences...

Award-winning, bestselling author Cara C. Putman says as much as you might not like it, book marketing needs to be a priority for authors. Many authors struggle with finding time to market their books and Putman is no different. As a college professor...

The demand by Hollywood for interesting ideas and stories has never been greater, and they love to find that content in books. Yet many times authors don’t incorporate some basic things that make Hollywood want to option a book and develop it for the...

You’ve heard of print on demand (POD) services like Kindle Direct Publishing (formerly called CreateSpace) and IngramSpark and how they’ve revolutionized self-publishing. No more hand stapled copies, no more offset costs, no more waiting. Just your book...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...