Authors are always looking for new ways to increase the chances of readers finding their book online. Most people start small, relying on word of mouth and self-promotion, but where do you start when the time comes to tackle the massive marketplace that...

Award-winning, bestselling author Cara C. Putman says as much as you might not like it, book marketing needs to be a priority for authors. Many authors struggle with finding time to market their books and Putman is no different. As a college professor...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...

The demand by Hollywood for interesting ideas and stories has never been greater, and they love to find that content in books. Yet many times authors don’t incorporate some basic things that make Hollywood want to option a book and develop it for the...

You’ve heard of print on demand (POD) services like Kindle Direct Publishing (formerly called CreateSpace) and IngramSpark and how they’ve revolutionized self-publishing. No more hand stapled copies, no more offset costs, no more waiting. Just your book...

After being in this business for twenty-five years, I can tell you that the only people who know whether a book is self published or traditionally published are the publishers and the bookstore owners. People always used to say that you shouldn’t self...

Of all the topics about which to write with authority and credibility, medicine is the most difficult. Medicine is extremely complicated; there are many differing opinions on procedures and medications, and the knowledge base changes rapidly. A medication...