Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that...

Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that...

An author should always show a publishing contract to an experienced agent before signing, advises literary agent and book development consultant Claire Gerus. Even if the author secures a contract without an agent, the next best step is to get in contact...

Using an advance review copy (ARC) in your marketing plan is a smart way to encourage book reviews, get endorsements or testimonials, and build excitement for your book's release. An advance review copy is a free, promotional copy of a book that's yet...

Did you know there are dozens of little things you can do to make your writing stand out from the crowd? In this webinar with award-winning writer Jeanne Lyet Gassman, she looks at the tricks writing professionals use to make their prose more polished...

It would be great to think that your book appeals to everyone. Unfortunately, marketing to a broad and diverse audience can be difficult and ineffective for an industry newcomer. A great way to launch your marketing campaign is by identifying and promoting...

There’s a book quoted in The Secret called The Master Key System . It’s by Charles Haanell, and it was written over a hundred years ago. Haanell describes the law of attraction as the law of love. The idea is that positive energy draws positive energy...

If you love fantasy and science fiction, you know Philip Athans. He wrote his first novel in 1985, he published his first, Baldur’s Gate , in 1998 and has gone on to publish many more, including Annihilation , which earned him a spot on the coveted New...