After being in this business for twenty-five years, I can tell you that the only people who know whether a book is self published or traditionally published are the publishers and the bookstore owners. People always used to say that you shouldn’t self...

Of all the topics about which to write with authority and credibility, medicine is the most difficult. Medicine is extremely complicated; there are many differing opinions on procedures and medications, and the knowledge base changes rapidly. A medication...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. Maybe that’s your situation. In this article, I’m going to explain the basics of the marketing and selling...

James Breakwell has learned that internet fame is quite different from traditional fame or celebrity. When the comedy writer's Twitter account ( @XplodingUnicorn ) went viral due to a Buzzfeed article in 2016, Breakwell already had a solid writing...

Per bestselling author Cara C. Putman, most authors will likely get hit with writer's block at some point, whether they've written just one book, or 40 books. For her, it is something that must be factored into every writing project, despite her impressive...