Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...

For writer and producer Jack Bernstein, there is always an angle or new perspective to consider for any story. Known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , Bernstein likes surprising audiences...

For writer and producer Jack Bernstein, there is always an angle or new perspective to consider for any story. Known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , Bernstein likes surprising audiences...

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. Maybe that’s your situation. In this article, I’m going to explain the basics of the marketing and selling...

James Breakwell has learned that internet fame is quite different from traditional fame or celebrity. When the comedy writer's Twitter account ( @XplodingUnicorn ) went viral due to a Buzzfeed article in 2016, Breakwell already had a solid writing...

Per bestselling author Cara C. Putman, most authors will likely get hit with writer's block at some point, whether they've written just one book, or 40 books. For her, it is something that must be factored into every writing project, despite her impressive...

When you decided to become a writer you probably imagined a life of clicking away at the keys, signing books, being the subject of front-page articles, and seeing your stories in movie adaptations. What a surprise when you found out there was a downside...

According to publishing guru Alan Rinzler, “Bookstores account for more than 60 percent of all book sales.” So publishers agonize over, “Where our books are placed, and struggle to get higher visibility, title-by-title, for the books we love”. Like...