For writer and producer Jack Bernstein, there is always an angle or new perspective to consider for any story. Known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , Bernstein likes surprising audiences...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create your own TV commercial? These questions boil down to two processes every marketer should...

According to publishing guru Alan Rinzler, “Bookstores account for more than 60 percent of all book sales.” So publishers agonize over, “Where our books are placed, and struggle to get higher visibility, title-by-title, for the books we love”. Like...

Of all the topics about which to write with authority and credibility, medicine is the most difficult. Medicine is extremely complicated; there are many differing opinions on procedures and medications, and the knowledge base changes rapidly. A medication...

Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. Maybe that’s your situation. In this article, I’m going to explain the basics of the marketing and selling...

A traditional media tour is a tool used to promote books. It involves a promotional blitz by authors and their publishers to reach readers. This kind of tour includes in-person radio and TV interviews, and bookstore appearances in big chains and independents...