A blog is a content driven website created by an individual or a group of individuals. Generally these sites require no fees. Many authors create blogs to enhance book sales. You don’t have to be published to start one. Building a faithful blog readership...

Your platform is simply a way of thinking about how many people care about what you’re saying and might be willing to put some money down to hear you say more of it. It’s an indication of how many people are interested in what you have to say and feel...

Per Simon & Schuster's Audience Insights Senior Manager Anna Hall, it's important authors think about social media engagement with readers not as transactional, but as building relationships. She encourages authors to bring readers along with you on...

Why Have a Website? Every self-published author should understand the purpose of a website. Readers are likely to conclude that an author who doesn’t have a website hasn’t taken time to create a viable business in the real world. Your website serves...

With the ages, printing has evolved. Writers used to have to find an agent, who, in turn, had to find a publisher. The publisher then found editors and designers for the novel, long before the novel every reached the shelves. The whole process could...

The editing process can differ greatly from author to author, but one thing that successful authors like Aleatha Romig have in common is that they have a multi-stage process. When finished with a manuscript, Romig first works with a group of beta readers...

For award-winning author Susan Carol McCarthy, history has always been a passion. She grew up watching television shows that taught history in a way that would bring the viewer into the moment, and that has always been her goal with her historical fiction...

David Hancock founded Morgan James Publishing over twenty years ago because of his own experiences and challenges with publishing. Early on in his writing career, he was able to secure a contract with a traditional publisher, but was discouraged by the...

Many new media marketing tools are available to authors to help them promote their books. Savvy authors reach out to potential book buyers through varied internet sources. It’s important to understand the social media and other tools available to authors...